When McDonalds are in the news, especially when they’ve got the Prime Minister discussing them on breakfast TV, I generally assume they’ve done something hideous like keep children in their basements making milkshakes out of battery chickens all night. So you can imagine my surprise this morning when I saw the golden arches on the cover of the paper because of a story not connected not to ethical scandal, not even to the nauseating reality of their Mc Ground Cow Teeth and Spinal Chord Deluxe with Cheese Flavoured Latex, but about offering their staff a qualification equivalent to an A Level. Of course this is going to cause a stir. People love going on about how easy education is these days, how qualifications don’t mean anything and so on and on and on. I’ve seen people smash their own faces into slabs of pavement because they’re so disgusted that there is such a thing as a degree in Media Studies. They’d actually rather be unconscious than accept they live in a world where you can study telly and that. I don’t see what all the fuss is about really. They put smack in their burgers to make people stay buying their food (probably) so why not launch a qualification that means you’ll only ever be able to work at McDonalds? Good staff retention scheme, that is. Plus it’s not a bad qualification when you look at it. It’s better than an A-Level in working at KFC, their A Levels don’t even look like A - Levels, they’re kept in tiny cages and never even see daylight.
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Monday, January 28th, 2008 at 7:21 pm
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